YouTube // Try a Trend
Each year, YouTube releases the top trends and moments of the year through a digital trend report. They challenged us to figure out how to reach digital creators in real life.
ADVOC8 brought the trend report to life through an immersive, physical experience, which highlighted top creator content and served as a destination for creators to gather, celebrate, and be inspired.
event identity • experiential design • art direction • graphic design
SIGNAGE AND BRANDING
The Event Branding
Animated screens, physical signs, and an interactive playbook were branded with core shapes and colors pulled from YouTube’s vast parent brand identity.
EXPERIENTIAL DESIGN
The Trends
We concepted and designed 8 interactive, instagram-worthy activations that filled the venue.
The details.
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I worked alongside a fellow art director, creative director, and 3D renderer to concept and sketch out creative installation ideas. I art directed and designed a visual identity for the event and worked with a designer to build out all print and digital signage throughout the event. I propped installations, styled them on-site and checked in on vendor fabrication to make sure the vision was coming to life as intended.
I presented ideas and problem solved with the client directly on calls. When the CD was out of office, I took over her responsibilities and kept her updated daily on project progress.
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Sarah Bohline| Account Lead
Matt Bykowicz | Lead Producer
Becky Borenstein | Senior Producer
Abby Walter | Creative Director
Reb Magner Newman | Art Director, Senior Designer
Susan Alvarez | Art Director, Senior Designer
Kirsten Ford | Associate Strategy Director
Jameson Klug| 3D Artist
Nhi Pham | Designer
ADVOC8 | Agency
Bednark | Fabricator
MVRK| AI Partner
Alex Dymek | Costume Design
Big Hit Events| Choreography and Talent
Pier 57 | Venue & Catering
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✨🏆✨ 2024 Ex Award for Best Influencer Program
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100+ global stories
790K organic impressions
300+ attendees
8.2K post engagements