Solana // Event Identities

Harnessing the existing Solana brand, my team at ADVOC8 developed and implemented two identities: a stand-out design for Solana’s 2023 Breakpoint event, and a reusable identity for smaller activations across the country.

brand standards • event identity • experiential design

EVENT IDENTITY ONE:

Breakpoint 2023

We designed an identity for Solana’s biggest annual event, which held it’s own, while still working cohesively with the parent brand.

Brand standards included guidance for large scale print, digital screens, credentials, merch, signage, and more.

EVENT IDENTITY TWO:

Smaller Activations

Breakpoint was so successful, Solana asked us to tackle a second branding project–consistent branding for smaller activations. Solana relied on us to bring their digital identity to life in the real world, and to get people to show up to events across the country.

The identity first premiered at the Solana Coffee House–a space across the street from GDC (a crypto conference) where we transformed a bookstore into a hangout for attendees. It featured local coffee, branded charging cubes, and laser graphics.

We applied the same visual identity to conference booth design. We developed an impressive, yet reproducible game plan, which the in-house team could rely on for future events.

The details.

Breakpoint 2023:
I art directed a 3D designer and graphic designer to develop the metallic shapes and brand standards for the event. This included guidance for large-scale print, digital, credential, merch, and signage design. We worked alongside Solana’s internal brand designer to ensure the brand’s integrity and vision. I led the design portion of meetings with a CD in the wings for backup, and actively fostered a relationship with the client.
Solana Event Identity:
As the sole creative for the Solana event identity, I worked to direct and design several smaller Solana in-person events to be used as a blueprint for Solana’s in-house design team moving forward. I developed the booth design, floor plan layouts, vinyl designs, furniture choices, digital graphics, and then worked with fabricators alongside a producer to bring it all to life.
I harnessed the existing digital-forward branding, and designed large-scale print applications that would be easy for the client to implement for future events.
Breakpoint 2023 Identity Design:

Mary Scharffenberger | Account Lead
Blair Dempster | Creative Manager
Abby Walter | Creative Director
Reb Magner Newman | Art Director, Senior Designer
Abigail Chung | Designer

Solana Event Identity:
Mary Scharffenberger | Account Lead
Matt Duelka | Lead Producer
Stephanie Radigan | Merch Producer
Reb Magner Newman | Creative Director, Art Director, Designer
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ADVOC8 | Agency
“Fucking nailed it” - Client