Axios // What’s Next Summit

For two years in a row, we worked directly with the Axios internal design team to build out event identities, the main stage presentation, digital signage, and print assets for their annual What’s Next Summit.

We transformed the venue into a future-forward wonderland. Highlights include: two augmented reality (AR) vingettes, glow-in-the-dark cocktails, conveyor belt catering, and of course, a cookie-delivering robot.

art direction event identity experiential design animation direction AR design

Scanning a QR code revealed an AR experience for guests. Static scenes came to life to help them envision What’s Next for the future of smart homes and transit.

The following year, we leaned into the networking aspect of the summit, by cultivating spaces where a DC audience could socialize naturally.

Activations included a custom coffee bar, “Connect Quick” lounge, and rapid-fire wifi.

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